European Newsdesk
The large German slaughterhouses repeatedly hit the headlines because of their working conditions, especially during the corona crisis. A scientific paper, written at WHU – Otto Beisheim School of Management, shows how Ger
many could avoid this and become an international leader in this sector in the coming years.
The ongoing meat scandals provide Germany with the right opportunity to become a pioneer in the field of food cultivated from animal cells. The crisis has now revealed that the industry has a major problem. This problem is an expression of the desire of a constantly growing world population to consume meat. At the same time, the mass production of meat brings with it major ethical and safety problems, not only animals and the environment suffer, but also the employees of the companies.
The fact that this mass production is increasingly viewed critically also presents an opportunity, as a scientific paper written at the Chair of Entrepreneurship, Innovation and Technological Transformation at WHU – Otto Beisheim School of Management shows. Supervised by Prof. Dr. Dries Faems, the study provides evidence that Germany has the potential to become the world leader in the production of meat from animal cell cultures in the coming years.
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