Developed by fitness expert and vegan activist John Lewis and What The Health’s co-director Keegan Kuhn, the new film will feature legendary hip-hop artists and expose the profitable systems behind keeping Black people sick in America.
New vegan film They’re Trying to Kill Us is currently in production with a timely narrative that explores the intersections of diet, poverty, and systemic racism. The film (previously titled Hungry for Justice) is a collaboration between John Lewis—the Black vegan activist behind media brand Bad Ass Vegan, fitness expert, and partner at vegan protein company VeganSmart—and director Keegan Kuhn, who co-directed popular vegan documentaries What The Health and Cowspiracy. The film will explore the profitable systems set up to keep Black Americans disproportionately affected by chronic illness by highlighting themes related to food deserts, links between poor nutrition and the pharmaceutical industry, and environmental racism, all through the lens of hip-hop culture.
Lewis and Kuhn have been working on They’re Trying to Kill Us for more than four years, researching and collecting data, filming, and interviewing more than 100 people, including music legends such as Ne-Yo, Mýa, Raury, and members of Wu-Tang Clan and Public Enemy, along with vegan doctors, attorneys, and social-justice activists. “We are connecting the dots between diet, disease, systemic racism, government, and industry collusion, and the power of art and artists to transform the world,” Lewis said.
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